SHOWCOMOTION CHILDREN'S MEDIA CONFERENCE
JULY 6 SHEFFIELD UK
Creative Workshop with Yo Gabba Gabba!
Friday morning at ShowComotion hosted a Creative Workshop (introduced by Colin Ward, Youth TV Director, National Media Museum) with Christian Jacobs, co-creator of Yo Gabba Gabba!
Christian Jacobs joined us at ShowComotion straight from the USA to tell us about his creation of the children’s TV show, Yo Gabba Gabba!
Christian explained how he wanted to create a live action show which did not rely on the more formal conventions which exist within the world of children’s television. Other influences for the show originated from 70’s and 80’s culture, hip hop and dance music, music from Christian’s very own punk rock band ‘Aquabats’ and the interests of his own children. The independent creation of a pilot version of Yo Gabba Gabba was then created.
We had the pleasure of watching the original pilot version. I will now attempt to describe the amazing montage of images and ideas we were presented with…….
Yo Gabba Gabba! is crammed with songs and dance, animation and fun. Presented to its audience through a gang of lovable characters (my favourite being a furry green lovable monster with a fetching mono-brow) the programme teaches dance moves, songs and morals. For example, encouragement to eat carrots and green beans was presented through the song ‘there’s a party in my tummy’ and dance lessons in the ‘peanut butter stomp’ were hosted by Julius the monkey.
After the screening of the pilot Christian made the following points through a question and answer session:
Yo Gabba Gabba! is now screened by Nick UK. The programme was so successful because of independent pilot schemes and postings on myspace and youtube.
The show is predominately based on dance rhythms such as hop hop. These basic formats are then repeated.
The name Yo Gabba Gabba! came from the idea to create a ‘magical’ sounding word which considered phonetic sounds that toddlers and young children would be able to pronounce easily.
Christian illustrated the potential for imaginative ideas within the children’s media through his original inclusion of dance, music and animation ideas.
Written by Amber